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Product Launch
Near-term (1-2 years)
January 13, 2026

Veo 3.1 Ingredients to Video: More consistency, creativity and control - blog.google

15 hours agogoogle gemini

Summary

Veo 3.1 Ingredients to Video: More consistency, creativity and control  blog.google

Impact Areas

cost
revenue
risk
strategic

Sector Impact

In Media & Entertainment, Veo 3.1 promises faster and cheaper video production, but also poses a disruption to traditional roles and workflows. Companies need to adapt by embracing AI tools to stay competitive. It could also increase overall content output, driving more demand for platforms and distribution channels.

Analysis Perspective
Executive Perspective

For businesses, Veo 3.1 offers opportunities to automate video creation workflows with greater precision and artistic control, potentially reducing production costs and increasing content output. This includes applications like automated ad creation, personalized video content, and rapid prototyping of visual ideas. Implementation will require expertise in prompting and understanding the nuances of AI video generation, but the efficiency gains could be significant.

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Companies Mentioned
Technologies
Generative AI
Video Generation