Analysts say the deal is likely to be welcomed by consumers - but reflects Apple's failure to develop its own AI tools.
In the **Media & Entertainment** sector, improved AI assistants could drive more personalized content recommendations and interactive experiences. For **Cybersecurity & AI Safety**, relying on third-party AI requires thorough security audits and robust data privacy measures to protect user data and prevent potential AI-driven attacks or biases.
Businesses leveraging Siri or other Apple products may see improved AI performance but will also be dependent on Google's AI infrastructure. This creates both opportunities for enhanced automation and potential risks associated with vendor lock-in and data privacy, in light of security around large language models.