Gmail is also bringing several AI features that were previously available only to paid users to all users.
In the media sector, AI Overviews in search could drastically change traffic patterns to news websites. Outlets will need to optimize for AI summaries to maintain visibility and potentially explore new business models centered around AI-generated content or providing premium information access beyond what AI overviews offer. The impact on Frontier Models is that the wide release drives greater dataset diversity which helps to improve these models but also creates demand for even more powerful models.
Businesses can expect improved productivity from employees using Gmail, due to features that help prioritize emails and summarize information. However, IT departments should prepare for potential changes in user behavior and data usage patterns related to increased AI interaction.