The annual instalment of the massive series faces new challenges from competitor Battlefield 6.
In the Media sector, specifically within the video game sub-sector, this competition demonstrates a growing reliance on AI to deliver compelling player experiences and sustain market share. This shift will impact budgets, staffing, and the overall strategic direction of game development companies as they increasingly leverage AI to enhance gameplay and streamline content creation.
Game development studios will need to invest in talent and infrastructure to effectively integrate advanced AI into their workflows. This includes hiring AI specialists, retraining existing staff, and adopting new tools and platforms for AI development and deployment. Increased competition will push studios to optimize AI implementations for performance and scalability.