The key to the app's success - its algorithm - is to be retrained on US data. Will that make US TikTok blander?
For the media sector, a blander, US-centric TikTok could shift user engagement patterns and advertising spend across platforms. Alternative platforms may benefit if TikTok loses its edge, intensifying competition and potentially accelerating the development of more sophisticated, personalized recommendation algorithms elsewhere.
Businesses that rely on TikTok for marketing and advertising may need to reassess their strategies if the algorithm's targeting capabilities diminish. This could require investment in alternative platforms or the development of more sophisticated AI-driven marketing tools to compensate for any loss in TikTok's effectiveness. Data Scientists and Machine Learning Engineers will likely be in high demand to optimize marketing efforts.