NatWest Group opens applications for 2026 fintech programme focused on AI-led customer experience Business Matters
The Finance & Insurance sector will see increased adoption of AI-powered personalization and customer service tools, potentially leading to a competitive advantage for early adopters like NatWest. Other banks and insurers will likely follow suit, driving innovation and potentially consolidating the market for AI solutions for the industry. AI talent and data security will be paramount.
Businesses, especially in finance, should consider developing or adopting AI solutions to remain competitive. This program suggests a need to upskill employees in AI-related areas and integrate AI tools into existing customer service workflows to improve efficiency and personalize customer interactions. Businesses will need to prepare for the operational challenges and changes introduced by these technologies.