Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
In the **education** sector, Lego's Smart Bricks provide a tangible and playful entry point into AI and robotics education for students of various ages. In the **manufacturing** sector, the technology can be used for training employees on automation, prototyping new robotic systems in a cost-effective way, and potentially simulating factory floor scenarios for optimizing AI-driven workflows.
Operational Impact: Manufacturing businesses can leverage AI models trained on Lego Smart Brick data to improve robotic assembly lines, optimize supply chains based on predicted demand (influenced by build trends), and potentially automate parts design. Educational institutions could use Lego's data to create personalized learning experiences tailored to individual student's problem-solving skills. Internal IT and data teams will need to adapt to manage and secure the large datasets generated.