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Near-term (1-2 years)
January 8, 2026

Government accused of dragging its heels on deepfake law over Grok AI

5 days agoBBC Tech

Summary

The End Violence Against Women Coalition said it had been a year since the inital law was suggested

Impact Areas

risk
strategic
cost

Sector Impact

The government's apparent inaction impacts the legal sector by leaving lawyers without clear guidance on prosecuting deepfake-related crimes. Media organizations will be forced to regulate themselves and may choose to self-censor.

Analysis Perspective
Executive Perspective

Businesses using generative AI for content creation or marketing must be wary of potential legal challenges related to deepfakes. Organizations will need to invest in robust detection and mitigation strategies to avoid legal and reputational damage.

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