Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.
The media sector faces further algorithmic polarization as news organizations and creators who pay for verification may receive preferential treatment in content distribution, potentially disadvantaging smaller, independent media outlets and skewing public discourse.
Businesses relying on social media data for marketing, research, or customer service automation will need to re-evaluate their data pipelines and AI models. The need to account for verification bias will likely increase the cost and complexity of data preparation and model training. New monitoring systems will need to be put in place to detect shifts in data distribution.