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January 9, 2026

CES 2026 was all about ‘physical AI’ and robots, robots, robots

4 days agoTechCrunch AI

Summary

After years of chatbots and image generators, AI is finally leaving the screen. At CES 2026, that shift became impossible to ignore.  The annual tech showcase in Las Vegas was dominated by “physical AI” and robotics, from Boston Dynamic’s newly redesigned Atlas humanoid robot to AI-powered ice makers (yes, really). The companies in attendance clearly want consumers […]

Impact Areas

cost
revenue
risk
strategic

Sector Impact

In manufacturing, 'physical AI' will drive increased automation in assembly lines and quality control, enabling higher throughput and reduced defects. Logistics will see optimized warehouse management and last-mile delivery, while retail could experience personalized shopping experiences and robotic assistance. The transportation sector is on track for advanced autonomous vehicles.

Analysis Perspective
Executive Perspective

Businesses need to prepare for the integration of AI-powered robotic systems into their workflows, requiring investments in infrastructure, data pipelines, and personnel training. Optimizing data collection strategies from physical systems and developing robust AI model deployment and maintenance procedures will be critical for realizing efficiency gains and maintaining system reliability.

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